durfee-regn_broettinger

$\\Commonspot\internet-site\images\bullet1$ Art Projects

Durfee|Regn & Brian Roettinger
Gallery Row Signage Project
2009

Project Area: CT-Historic Core
Project: Gallery Row Signage Project
Project Location: Main & Spring streets between 2nd & 9th streets
Project Type: CRA/LA Initiated

Description:

Twenty-five street light signs in conjunction with gallery window decals and a new Gallery Row logo create a distinct visual identity while reflecting the area’s historical and contemporary character. The Gallery Row street signs, made of ultra-light aluminum honeycomb panels from the aerospace industry, create “dashed-lines” defining the perimeter of Gallery Row. The sleek design clearly directs visitors through the clusters of galleries and creative industries within the district. Support of this project underscores the important role arts-related businesses play in revitalizing Downtown.

Artist Profiles

Durfee|Regn is the collaboration of the design practices of Tim Durfee and Iris Anna Regn. Durfee|Regn works in areas where architecture overlaps with other fields of design and art: in the creation of award-winning exhibitions and installations; in buildings, interiors, and furniture; and in conceptualizing urban networks and communication systems. Recent work includes projects for the Banning Museum, LACMA, Hammer Museum, The Huntington, Indianapolis Museum of Art, The International Center of Photography, Los Angeles Metro, UCLA Design|Media Arts, and Target Corporation.
Brian Roettinger received a BFA in graphic design from CalArts in 2004 and acted as the design director of the Southern California Institute of Architecture from 2004 until 2010. His work encompasses design, publishing, writing and curating, as well as running his own vinyl-only record label Hand Held Heart. In 2009 he was nominated for a Grammy for his design of the No Age Nouns album packaging.