Many of the Agency's adopted Redevelopment Plans include goals and objectives that are supportive of Cultural Tourism activities. Tourism is a key component to economic growth within the Hollywood Redevelopment Project and the redevelopment project areas that comprise the Downtown Region.
While working with the community stakeholders in redevelopment project areas, the Agency was asked to assist in marketing Cultural Tourism. The Agency obtained funding from Metro and the City of Los Angeles and developed partnerships that included LA, Inc. - The Conventions and Visitors Bureau, LA City Cultural Affairs Department and the Los Angeles County Arts Commission to launch the website, ExperienceLA.com
. An underlying goal of the Experience LA website is to bring visitors to redevelopment areas through the promotion of Cultural Tourism. The Experience LA web site includes neighborhood tours within the following Agency project areas: