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East Hollywood/Beverly Normandie

Project Update
Northeast Los Angeles River Study Area in the works
In the spring of 2009, the CRA/LA Board of Commissioners and the LA City Council authorized staff to study the feasibility of a new redevelopment project along the LA River in Northeast Los Angeles. For more information click here.

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 At A Glance

  • Adopted Date:
    Dec. 14, 1994
  • Amendments:
    Nov. 21, 2003
    Dec. 19, 2006
    Aug. 13, 2008
  • Project End Date:
    Dec. 14, 2012


    Site Office Information:
    6255 Sunset Boulevard, Suite 2206
    Los Angeles, CA 90028
    Telephone: 323-960-2660
    Fax: 323-461-1487
 \\Commonspot\internet-site\images\bullet1 About the Project Area

Location
The East Hollywood/Beverly-Normandie Earthquake Disaster Assistance Project, adopted in 1994, is located approximately four miles west of Downtown and one block east of the Hollywood Redevelopment Project Area. This project consists of two separate areas totaling 656 acres: East Hollywood and Beverly-Normandie. 

The East Hollywood area is bounded by Hobart Boulevard on the west, Franklin and Finley avenues on the north, Talmadge and Hillhurst Streets on the east, and both sides of Sunset Boulevard and Prospect Avenue on the south.

The Beverly/Normandie area is bounded by Beverly Boulevard on the north, New Hampshire Avenue on the east, Third Street on the south and Normandie Avenue on the west.


Project Goals

  • To help repair, restore and/or demolish earthquake-damaged residential and commercial buildings;
  • To support the reconstruction and re-occupancy of the damaged commercial centers; and
  • To restore confidence in the area.


Conditions at Time of Adoption

The January 1994 Northridge Earthquake caused substantial property damage in the East Hollywood/Beverly-Normandie Project Area. Approximately 327 apartment buildings suffered more than $10.9 million in structural damage, and 39 businesses sustained $2.6 million in structural damages. Including public facilities, 509 buildings were affected, resulting in total damages estimated at $15.5 million.

Barnsdall Park, the only City-owned park serving the project area, sustained significant earthquake damage. The 11.4-acre park—which contains Hollyhock House, designed by architect Frank Lloyd Wright, and is home to the Barnsdall Art Center—is on The National Register of Historic Places.


Our Key Accomplishments
One of the first major projects in East Hollywood was the acquisition and rehabilitation of the Don Carlos building at North Harvard and Hollywood boulevards.

It provides newly renovated space for 11 businesses on the ground level and 32 rental units for seniors on the upper two floors.  The project was completed in 2002, at a total cost of $1.85 million, partially financed by a $550,000 loan from the CRA/LA Commercial Industrial Earthquake Recovery Loan Program (CIERLP). 

In 2008, the Barnsdall Park Transit Oriented District Streetscape Project was completed. Also known as the Vermont Triangle, the project added landscaping, seating, and lighting to the intersection of Hollywood Boulevard and Vermont Avenue, creating a more pedestrian-friendly area. Partial project funding was provided by the Los Angeles County Metropolitan Transportation Authority’s “Call for Projects” program.

Also in 2008, CRA/LA launched the Energy Conservation and Safety Grant program, which helps low-income homeowners make safety improvements to their homes and helps provide energy-saving tools, including tankless water heaters and ceiling insulation.
In 2009, public improvements will be made along Hollywood Boulevard between Western and Vermont avenues. These improvements will include new a crosswalk design, curb and gutter repair, and new trees. CRA/LA will also provide funding to the Barnsdall Arts Foundation to install a sign at Barnsdall Park.


Five-Year Goals

Between 2009 and 2014, CRA/LA plans to further improve the East Hollywood/Beverly-Normandie neighborhood by:

  • Rehabilitating areas that need maintenance, repair, restoration, demolition, or replacement as a result of the Northridge earthquake;
  • Promoting sound development and rehabilitation of earthquake-stricken areas;
  • Repairing, replacing, or constructing new infrastructure, including public improvements, facilities, and utilities; and
  • Developing programs and projects that increase tax revenue and employment opportunities.